The Placebo


A placebo that works becomes more powerful.
Which makes it more likely to work next time.
It’s that simple, but it’s magic.
Placeboes work for two reasons

1. The confidence they create makes it more likely our body will respond, our work will improve, that something will go better.
2. Things might get better on their own, but if the placebo was around when it happened, it gets the credit.

And so, we end up with medicines or horoscopes or mantras or methods or devices that help us. Without a lot of expense, without side effects, without a hassle.

The positive the reinforcement can help us if we let it.

What you have in Stairs and Buckets can be a placebo for those that don’t get it but need something to help them with their confidence, that causes them to act, that gives them something to say. The beauty is that whether it’s a medicine, a tool, a placebo or a device, stairs and buckets helps get results.

Use this and look for other ways to make it a powerful part of every life insurance conversation you have.

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