An Overlooked Secret to Effectiveness

Knowing where ‘enough’ is.

More might be better for awhile. But sooner or later, it can’t always be better. The Law of Diminishing Returns will prevail according to Isaac Newton.

If we look to advertisers, marketers, bosses, doctors, partners and suppliers to tell us when we’ve reached ‘enough’, we’re almost certainly going to get it wrong.

It’s okay to stop when you’re happy.

Is more always better? Sometimes. But let us emphasize that better is always better

You decide what better is.

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