Next year is here. And doing what you did this past year probably isn’t going to be sufficient. That’s because you have more to contribute than you did this year. You have important work worth sharing. To reach your goals, you’ll need more effective and powerful ways to tell your story, get clients, gain market …
Remember that water boils at 212 degrees Fahrenheit. We call this the “Minimum Effective Dose” and it is the first rule of working smart in your agency. You can boil water at 300 degrees but you still get the same result, and your extra work was for nothing. The following list of rules will help …
The ever so common ‘Sort by price’ feature is lazy and easy. Sorting by price is the dominant way that shopping now happens. The cheapest airline ticket or widget or freelancer comes up first, and most people just click and buy. It’s a great shortcut for a programmer, of course, because price is a number—and …
A friend asked me for some ways to make money: (All direct quotes). “Can I do okay taking those surveys where they pay me?” “What about buying or trading shirts from Supreme and then selling them?” “Do you think I can get paid $50 an hour to be a dog walker?” The thing is, almost …
The story is told that in the 1960’s in the United States NASA was determined to invent a writing utensil that worked in zero gravity conditions, effective for their space missions. For a number of years, thousands of hours and $68 million were spent creating, developing and testing until the Fisher Space Pen became a …
Lessons From NASA: Pencils, Pens and People Read More »
Our words have the power to change opinions, shape attitudes, teach and empower. In fact, asking the right questions is at the heart of what insurance agents do. Claude Levi Strauss said, “The scientist is not a person who gives the right answers, he’s one who asks the right questions.” 1. What do THEY Want? Nothing matters …
Shaping Attitudes and Increasing Sales, One Word at a Time. Read More »
When it comes to saving money, people may think of anything from stuffing dollar bills into rusty coffee cans to investing in high-risk stocks in hopes for large gains. Before helping your customers open a savings account that only earns 0.25 percent interest at the bank, you should teach them the benefits of making life …
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