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Winner Take All

Almost nothing in our daily lives is actually a “winner-take-all competition.” Somewhere, there’s someone fitter, faster, thinner, quicker, smarter, more popular or richer than you. And there’s someone else fitter, faster, thinner, quicker, smarter, more popular or richer than they are. And you’re (far) ahead of someone else who is busy looking at you from …

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An Overlooked Secret to Effectiveness

Knowing where ‘enough’ is. More might be better for awhile. But sooner or later, it can’t always be better. The Law of Diminishing Returns will prevail according to Isaac Newton. If we look to advertisers, marketers, bosses, doctors, partners and suppliers to tell us when we’ve reached ‘enough’, we’re almost certainly going to get it …

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