Remember that water boils at 212 degrees Fahrenheit. We call this the “Minimum Effective Dose” and it is the first rule of working smart in your agency. You can boil water at 300 degrees but you still get the same result, and your extra work was for nothing. The following list of rules will help you work smarter, not harder as your learn to maximize your potential and enjoy your profession.
- M.E.D – Minimum Effective Dose – Work Smart not Hard!
- Don’t hide your work
- Offer help
- Ask for help
- Tell the truth
- Constantly upgrade your “tool set” or “skill set”
- Don’t hide your mistakes
- Add energy, don’t subtract it
- Share
- If you’re not proud of it, don’t ship it
- Know the rules of your craft
- Break the rules of your craft with intention
- Make big promises
- Keep your promises
- Add positivity
- Let others run, ever faster
- Let others shine brighter than you
- Take responsibility
- Learn something new
- Offer credit to others
- Criticize the work, not the worker
- Power isn’t as important as productivity
- Honor the schedule
- You are not your work, embrace criticism to get better
- Go slower, get it right
- Sign your work, own what you do, anything you touch
- Finish what you start
- Walk lightly
- Change something
- Don’t obsess about things, ignore perfection
- Get over yourself
An agency isn’t a factory. It’s where peers come together to work, to serve, to amplify each other and to protect others. That can happen in any agency, but it takes commitment.
